Experts’ views
Skinceuticals brand values and strategy
Emmanuelle Bassmann
What is the new Face Of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented....
Asian beauty customization
Caroline Moulin
More than ever, Asia remains at the edge of behavioural trends and of resulting pack concepts. During my last trip in the region, I was...
Aesthetic Medicine: 5 top trends at the AMWC
Emmanuelle Bassmann
The Aesthetic & Anti-Aging Medicine World Congress (AMWC) is one of the leading aesthetic medicine congress in the world. The...
Packaging trends: Wood beyond limits
Quadpack
No packaging material touches the senses more than wood. You can feel it, smell it and admire its luxurious texture, a gift from nature...
DuPont - Dow merger: HR challenges
Marc Créach
DuPont and Dow announced their merger in 2015. This 130-billion-dollar union should take place during the first semester 2017. A...
“Blend it yourself”: The new make-up & skincare trends ?
Laurence Bacilieri
In February, Shiseido announced the acquisition of start-up MatchCo inventor of a digital application that will define the exact shade of...
Inventing the future of cosmetics
Maverick Laboratories
Maverick Laboratories has been operating for more than 25 years successfully, it leads the field nationally in the design and manufacture...
Combine to innovate
Elie Papiernik
Indeed, artificial intelligence is at the heart of industrial innovation, but it is not ready to replace collective intelligence and...
Scientific Brand Content, A Communication Tool for Cosmetics Makers
Nathalie Isnard
Brand content is the production of content that contributes meaning to a brand. In the technical and scientific universe of a cosmetics...
Retail Reset: 360 ° commerce mutations
Pascale Brousse
Under the digital pressure, retail is getting completely transformed, similarly to customer habits and expectations. As an example, 85%...
