Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Laws & regulations

Towards a US standard to define natural cosmetics

NSF International and Natrue are joining forces to develop the first ever American national standard for natural cosmetics.

Defining natural cosmetics

A new U.S. standard may soon compete with the NPA standard for Personal Care Products to define what a “natural cosmetic" might be. Indeed, NSF International, a testing and certification organization accredited by the American National Standards Institute (ANSI), and Natrue, a Brussels-based organisation promoting natural and organic cosmetics, have announced their partnership to develop the first U.S. standard on this issue.

In practice, NSF International will use the Natrue Standard Level 1 [1] as the base for the development of the new American standard, which will be elaborated in an open forum using a consensus-based process, with a committee having balanced membership of interested stakeholders, including members of industry as well as regulators, academia and consumers. As it will not represent the point of view of a single trade association, it will therefore comply with ANSI requirements to be recognized as an official American National Standard, which is not the case of the NPA standard.

Transatlantic harmonization

According to Natrue, “the partnership marks an important step towards international harmonization and a globally recognized definition of natural in personal care product.” Actually, the future standard should make life easier for producers of natural cosmetics who wish to sell their products both sides of the Atlantic.

In 2010, Natrue already signed an equivalency agreement for the Natrue Level 2 and the NSF/ANSI 305 standard. This mutual-recognition agreement concerned products cosmetics manufactured with organic ingredients, referred to as products ’containing organic’. In addition to their cooperation on the new American standard for natural personal care, Natrue and NSF have also signed an agreement to harmonize the criteria for these two standards.

Competition between certification bodies

While this new agreement is presented as a means to eliminate confusion among consumers it is not sure it will significantly improve a situation that is actually getting increasingly complex with the perspective of two standards competing to define natural cosmetics in the U.S.A. This strategic move can also be viewed as another step in the competition between certification bodies before the publication of the ISO standard on natural and organic cosmetic, which is currently under discussion. [2]

Vincent Gallon


[1The Natrue label features three levels: “Natural Cosmetics”, “Natural cosmetics with organic portion” and “Organic cosmetics”

[2ISO/NP 16128: Cosmetics - Technical definitions and criteria for "natural" and "organic" ingredients and products

© 2011 - Premium Beauty News -
latest news

MakeUp in Paris: The countdown has started before the 2020 edition

The next edition of the BtoB trade show dedicated to the make-up and skincare value chain will be held on June 18th and 19th at the Carrousel du Louvre. Once again, MakeUp in Paris will gather key suppliers of packaging, formulation and full-service solutions for the make-up and skincare markets. The event will feature: latest (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies