With plastic being on everyone’s radar, whether it be in the news or on our social feeds and consumers becoming more interested in conversations around plastic waste and plastic-free challenges, brands are being called upon to lead the way. Procter & Gamble, for instance, is preparing to launch refillable aluminium bottles in European markets in 2021 for its Head & Shoulders, Herbal Essences, Pantene and Aussie hair care brands. The group’s aim is to reduce its overall consumption of virgin plastics.
In that respect, Meiyume is launching the Infinite Aluminium range of bottles and jars. The aim is to provide beautiful, eco-friendly products that are thoughtfully designed to provide consumers and brands with alternative sustainable packaging options.
“Aluminium is one of the most recycled materials on the market today,” explains Meiyume. “Infinitely recyclable and highly durable, aluminium is 100 percent recyclable and retains its properties indefinitely in a true closed loop,” the company adds.
Despite the fact that producing aluminium requires a large amount of energy, it can be easily recycled with less than 10% of the energy needed to producing the initial material.
“Thanks to their durability, the aluminium containers are also the perfect solution for refillable concepts,” adds Meiyume.
Bottles and jars
Meiyume’s Infinite Aluminium range includes both cosmetic bottles and jars. With bottle capacities from 100 to 250mL, and jar capacities from 60 to 80mL, the containers are compatible with most cosmetic formulas, whether cream, liquid, or gel.
“True to Meiyume’s spirit of innovation, the team has found a way to craft the bottles and jars to give a smooth curvature bottom and a streamlined shape, achievements that are usually difficult to do with this type of material,” details the company.
A variety of pumps, caps and decoration options are available depending on the type of product. To address the latest consumer obsession for cleanliness, anti-microbial coating options are also available.