Traditionally used in cargo transport such as packaging dunnage or egg cartons, moulded pulp is made from a variety of fibrous materials with high cellulose content, such as recycled paper, cardboard or other natural fibres (sugarcane, bamboo, wheat straw). Moulded pulp has become increasingly popular for the packaging of FMCG as manufacturing maturity has been able to transform its quality and sophistication.With the market demand for renewable and recyclable packaging options growing, this material has been making its way across the packaging market in new and creative ways, including shoes and apparel, wine and spirits, as well as for electronics,” explains Meiyume.

No compromise on aesthetics

In a continuous effort to bring together aesthetics, authenticity, and sustainability, the provider of packaging and retail solutions has reimagined moulded pulp to adapt the material the specific needs of the beauty industry.

The high-quality and ultra-light material is finely crafted from plant fibres that are entirely biobased, recyclable and plastic free. Set to revolutionize the beauty packaging market, the eco-designed material can also be elegantly moulded into versatile shapes and sizes,” highlights the company.

Among the various packaging solutions tested by Meiyume is an eyeshadow palette. “Eyeshadows have seen an increase in demand as customers look to accentuate their eye makeup, especially with today’s face covering requirements. Each piece of the eco-designed palette can be customized according to the customer’s needs to compliment and elevate the brand personality,” states Meiyume in a release.

From sourcing to product design, Meiyume’s commitment to sustainability helps drive the circular economy and give its customers a better avenue to connect with the values of their end-consumers.

Using Lifecycle Analysis based on ISO 14040, we look at all aspects of the products we create to reduce environmental footprint,” says Gerard Raymond, President of Meiyume. “By exploring new materials and production processes like we did with the moulded pulp range, we are able to develop mono-material products which are easier for consumers to recycle, but do not compromise on aesthetics,” he concludes.