Markets & trends
Makeup in Sao Paulo builds on the success of the first edition
The second edition of MakeUp in Sao Paulo is set to be red hot with all participants to the first edition taking part again to the...
The Nordic natural cosmetics market benefits from ethical consumerism
The Nordic market for natural and organic cosmetics is showing healthy growth, with sales doubling between 2008 and 2014. A new study by...
Brony hair: the new trend inspired by My Little Pony
My Little Pony has been around since the Eighties, but the toy franchise isn’t going out of fashion anytime soon. In fact, it has even...
Global Photoshop experiment unmasks beauty standards around the world
What is the ideal body shape for a woman? It is a long-running debate, but a new experiment has found that the classic hourglass is the...
Baking: the hottest new makeup trend
The baking technique has been around for decades but is currently enjoying a revival in light of the extreme contouring craze. It’s...
Nearly six in ten US women check ingredients on their beauty products
What is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning the list of ingredients to avoid some of...
Bubble nails: The next big trend for fall?
A controversial trend in the nail industry has finally bubbled up to the surface, and it is dividing opinion. "Bubble nails" first...
Beauty’s digital pure plays go physical on the U.S. retail market
The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been...
Clowns are the hottest new beauty inspiration according to new viral makeup trend
First came contouring, then came strobing, and now the clowns have arrived. "Clown contouring" is the latest trend to take off in the...
Point Parfums Digital: Towards the uberization of distribution?
Point Parfums Digital is much more than a launch pad for fragrances and sampling: the testing, sample distribution and online selling...
