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Markets & trends

Baking: the hottest new makeup trend

Baking: the hottest new makeup trend

The baking technique has been around for decades but is currently enjoying a revival in light of the extreme contouring craze. It’s...

Nearly six in ten US women check ingredients on their beauty products

Nearly six in ten US women check ingredients on their beauty products

What is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning the list of ingredients to avoid some of...

Bubble nails: The next big trend for fall?

Bubble nails: The next big trend for fall?

A controversial trend in the nail industry has finally bubbled up to the surface, and it is dividing opinion. "Bubble nails" first...

Beauty's digital pure plays go physical on the U.S. retail market

Beauty’s digital pure plays go physical on the U.S. retail market

The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been...

Clowns are the hottest new beauty inspiration according to new viral makeup trend

Clowns are the hottest new beauty inspiration according to new viral makeup trend

First came contouring, then came strobing, and now the clowns have arrived. "Clown contouring" is the latest trend to take off in the...

Point Parfums Digital: Towards the uberization of distribution?

Point Parfums Digital: Towards the uberization of distribution?

Point Parfums Digital is much more than a launch pad for fragrances and sampling: the testing, sample distribution and online selling...

“Skincare and perfumery drive the new dynamics of Beyond Beauty Paris,” Claudia Bonfiglioli, Informa

“Skincare and perfumery drive the new dynamics of Beyond Beauty Paris,” Claudia Bonfiglioli, Informa

Novelty will lie at the core of this year’s Beyond Beauty Paris show, which is undergoing a complete renewal. Premium Beauty News has met...

Survey: The top ten beauty trends of the decade according to British women

Survey: The top ten beauty trends of the decade according to British women

Probably inspired by celebrities such as British model Cara Delevingne and American actress Camilla Belle, women in the UK have voted...

Digitally-influenced sales to reach US$2.2 trillion by year-end

Digitally-influenced sales to reach US$2.2 trillion by year-end

Online marketing actions conducted by brands and retailers must carefully address the whole range of consumer expectations that far...

Lipstick shade preferences around the world

Lipstick shade preferences around the world

Heathrow is not only one of the world’s biggest airports, it’s a beauty mecca - with over 120 brands, 12,500 beauty products and 1,451...

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latest news

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

In the trend-led beauty industry, where big players’ mega-budgets can buy the time and attention of zillion-follower influencers, how can...

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

Long gone are the days when makeup sat on one side of the bathroom cabinet and skincare on the other. In 2025, the most innovative...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

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