Markets & trends
Prestige beauty 2025: France falls behind in a rising European market
While the European prestige beauty market is posting steady value growth of 4% in 2025, France is bucking the trend, with sales declining...
U.S. prestige beauty consumers prioritize efficacy and scientific credibility
Over the past decade, the US beauty and personal care market has grown at +5% annually, reaching USD 124 billion in 2024 with prestige...
Cosme Tokyo 2026: 10 beauty launches shaping the industry pipeline
Cosme Tokyo, Japan’s largest retail cosmetics trade fair, held its 14th edition from 14–16 January 2026 as part of Cosme Week Tokyo at...
How Gen Z is transforming Brazil’s fragrance market
A survey commissioned by Brazilian brand Phyto Parfums shows that two out of three young Brazilians switch perfumes depending on the...
Niche perfumes: how to reinvent the fragrance experience
L’Orchestre Parfum’s first audiophile perfume store opened last November in the heart of the Marais quarter in Paris. Inspired from...
French perfumes and cosmetics under pressure from U.S. and Asian rivals
French exports of perfumes and cosmetics stalled in 2025 amid U.S. tariffs and intensifying competition from Asian producers, led by...
French cosmetics exports could decline in 2025, a first "in at least 20 years"
The French Federation of Beauty Companies (FEBEA) has warned of a decline in French cosmetics exports in 2025. Excluding the pandemic...
“Beauty from within” drives Asia Pacific supplements, Euromonitor finds
“Beauty” is now the second most important leading function in the Asia Pacific and Australasia vitamins and dietary supplements (VDS)...
Olfactory scenography: how to stage fragrances, from museums to retail
Long ignored, the sense of smell is now gaining ground in exhibition venues. Fragrances are created as the continuation of a work of art,...
’Innovative’ and ’purpose-driven’: ByErim and Make Waves win Breakout Beauty UK
Two London-based start-ups have received Breakout Beauty UK’s inaugural prize of a 12-month Boots listing, TikTok support and £350,000...
