Markets & trends
Messe Frankfurt partners with Notes Shanghai to ride China’s fragrance wave
The German trade fair giant is strengthening its footprint in the beauty and fragrances industry through a new partnership with Notes...
Fragrance and mass drive growth in the US beauty market in Q1, Circana reports
For the first time in several years, mass beauty US sales growth outpaced those in the prestige in the first quarter of 2025, found...
Neuroscience takes on the Brazilian perfume market
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable...
Amazon sees steady growth in beauty, personal care and OTC sales in Europe
Amazon continues to expand its presence in Europe’s online non-prescription health market — covering hygiene, beauty, and vitamins —...
Knowledge is power: The trend set to ’redefine’ beauty in 2025
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using,...
Trends: the world’s high-end perfume market is booming
Niche perfumes are on a roll! All around the world, consumers seeking uniqueness are discovering these fragrances... and they are willing...
Multi-Level Marketing: an increasingly appealing model for beauty brands
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative...
Trends in the USA: A spotlight on the world’s biggest fragrance market
The USA fragrance market – the biggest in the world – is growing and shifting as brands innovate beyond the perfume bottle to engage with...
France: prestige beauty at a growth breakpoint, warns Circana
Sales in the selective channel were at a standstill in all categories in France in the first quarter of 2025, warns Circana. After a...
High-concentration fragrances gain ground in Brazil
The Brazilian perfume market is undergoing a transformation. With performance five times higher than the perfume market average,...
