Markets & trends
Perfumes and cosmetics drive new luxury growth strategies
Amid a slowdown in sales and the unprecedented phenomenon of “luxury fatigue,” the industry is rapidly evolving, according to a KPMG...
Made in Asia ultra-lightweight sunscreens are winning over consumers
The growing popularity of Asian cosmetics and skincare has extended to sunscreens. Japanese and Korean sun care—creams, lotions, and...
Cosmetics Europe: European beauty market hits €104bn in retail sales for 2024
Europe’s cosmetic and personal care industry remains dynamic and innovative, generating record retail sales in 2024 and continuing to...
K-Beauty’s growing influence attracts large crowds to Cosmobeauty Seoul 2025
Cosmobeauty Seoul 2025 is the longest-running B2B beauty trade show in Korea and this year’s edition was the busiest trade fair yet. With...
"Messy girl," the trend that combines imperfection and seduction
Tousled hair, smudged eyeliner, and a wrinkled T-shirt: for several months now, the "messy girl" has been making waves worldwide, taking...
Niche perfumes: self-employed agents, a key link in a booming market
Boosted by consumer demand, niche perfumes are on a roll, both in France and in many European markets. Launches are soaring in this...
Dermocosmetics: Is science-led skincare the future of beauty?
The global beauty and personal care industry is experiencing a pivotal transformation, one driven by increasingly informed consumers and...
Messe Frankfurt partners with Notes Shanghai to ride China’s fragrance wave
The German trade fair giant is strengthening its footprint in the beauty and fragrances industry through a new partnership with Notes...
Fragrance and mass drive growth in the US beauty market in Q1, Circana reports
For the first time in several years, mass beauty US sales growth outpaced those in the prestige in the first quarter of 2025, found...
Neuroscience takes on the Brazilian perfume market
The connection between perfume, emotion, and neuroscience also appeals to Brazilian brands, which view these developments as a valuable...
