Markets & trends
Influencer marketing: a high-impact strategy for niche fragrances?
Far from being reserved for mainstream brands, influencer marketing has become a powerful growth lever for niche perfume houses. It...
From spritz to sensation: Brazil’s body mist explosion
Body mists are a staple of the Brazilian fragrance market. Despite ongoing premiumization, their accessible price points encourage...
Legal battles over US tariffs reignite trade uncertainty for global operators
The Supreme Court’s February 20 decision to strike down a large share of the tariffs imposed under the Trump administration — followed by...
Beautyworld Taipei 2026 debuts Scent section amid beauty market shift
Beautyworld Taipei 2026 will return to the Taipei World Trade Center from 20-23 March 2026, bringing together domestic and international...
Prestige beauty 2025: France falls behind in a rising European market
While the European prestige beauty market is posting steady value growth of 4% in 2025, France is bucking the trend, with sales declining...
U.S. prestige beauty consumers prioritize efficacy and scientific credibility
Over the past decade, the US beauty and personal care market has grown at +5% annually, reaching USD 124 billion in 2024 with prestige...
Cosme Tokyo 2026: 10 beauty launches shaping the industry pipeline
Cosme Tokyo, Japan’s largest retail cosmetics trade fair, held its 14th edition from 14–16 January 2026 as part of Cosme Week Tokyo at...
How Gen Z is transforming Brazil’s fragrance market
A survey commissioned by Brazilian brand Phyto Parfums shows that two out of three young Brazilians switch perfumes depending on the...
Niche perfumes: how to reinvent the fragrance experience
L’Orchestre Parfum’s first audiophile perfume store opened last November in the heart of the Marais quarter in Paris. Inspired from...
French perfumes and cosmetics under pressure from U.S. and Asian rivals
French exports of perfumes and cosmetics stalled in 2025 amid U.S. tariffs and intensifying competition from Asian producers, led by...
