Markets & trends
Global Photoshop experiment unmasks beauty standards around the world
What is the ideal body shape for a woman? It is a long-running debate, but a new experiment has found that the classic hourglass is the...
Baking: the hottest new makeup trend
The baking technique has been around for decades but is currently enjoying a revival in light of the extreme contouring craze. It’s...
Nearly six in ten US women check ingredients on their beauty products
What is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning the list of ingredients to avoid some of...
Bubble nails: The next big trend for fall?
A controversial trend in the nail industry has finally bubbled up to the surface, and it is dividing opinion. "Bubble nails" first...
Beauty’s digital pure plays go physical on the U.S. retail market
The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been...
Clowns are the hottest new beauty inspiration according to new viral makeup trend
First came contouring, then came strobing, and now the clowns have arrived. "Clown contouring" is the latest trend to take off in the...
Point Parfums Digital: Towards the uberization of distribution?
Point Parfums Digital is much more than a launch pad for fragrances and sampling: the testing, sample distribution and online selling...
“Skincare and perfumery drive the new dynamics of Beyond Beauty Paris,” Claudia Bonfiglioli, Informa
Novelty will lie at the core of this year’s Beyond Beauty Paris show, which is undergoing a complete renewal. Premium Beauty News has met...
Survey: The top ten beauty trends of the decade according to British women
Probably inspired by celebrities such as British model Cara Delevingne and American actress Camilla Belle, women in the UK have voted...
Digitally-influenced sales to reach US$2.2 trillion by year-end
Online marketing actions conducted by brands and retailers must carefully address the whole range of consumer expectations that far...
