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Markets & trends

Brony hair: the new trend inspired by My Little Pony

Brony hair: the new trend inspired by My Little Pony

My Little Pony has been around since the Eighties, but the toy franchise isn’t going out of fashion anytime soon. In fact, it has even...

Global Photoshop experiment unmasks beauty standards around the world

Global Photoshop experiment unmasks beauty standards around the world

What is the ideal body shape for a woman? It is a long-running debate, but a new experiment has found that the classic hourglass is the...

Baking: the hottest new makeup trend

Baking: the hottest new makeup trend

The baking technique has been around for decades but is currently enjoying a revival in light of the extreme contouring craze. It’s...

Nearly six in ten US women check ingredients on their beauty products

Nearly six in ten US women check ingredients on their beauty products

What is now commonplace in the grocery aisle has found its way to the beauty aisle: scanning the list of ingredients to avoid some of...

Bubble nails: The next big trend for fall?

Bubble nails: The next big trend for fall?

A controversial trend in the nail industry has finally bubbled up to the surface, and it is dividing opinion. "Bubble nails" first...

Beauty's digital pure plays go physical on the U.S. retail market

Beauty’s digital pure plays go physical on the U.S. retail market

The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been...

Clowns are the hottest new beauty inspiration according to new viral makeup trend

Clowns are the hottest new beauty inspiration according to new viral makeup trend

First came contouring, then came strobing, and now the clowns have arrived. "Clown contouring" is the latest trend to take off in the...

Point Parfums Digital: Towards the uberization of distribution?

Point Parfums Digital: Towards the uberization of distribution?

Point Parfums Digital is much more than a launch pad for fragrances and sampling: the testing, sample distribution and online selling...

“Skincare and perfumery drive the new dynamics of Beyond Beauty Paris,” Claudia Bonfiglioli, Informa

“Skincare and perfumery drive the new dynamics of Beyond Beauty Paris,” Claudia Bonfiglioli, Informa

Novelty will lie at the core of this year’s Beyond Beauty Paris show, which is undergoing a complete renewal. Premium Beauty News has met...

Survey: The top ten beauty trends of the decade according to British women

Survey: The top ten beauty trends of the decade according to British women

Probably inspired by celebrities such as British model Cara Delevingne and American actress Camilla Belle, women in the UK have voted...

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latest news

The Age of Flow: Five key trends for 2026 and beyond

The Age of Flow: Five key trends for 2026 and beyond

The beauty industry is entering a new phase of transformation - one shaped by constant movement, uncertainty, and acceleration, but also...

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

Loose powder has long been a backstage essential and consumer favorite—yet its packaging has remained frustratingly messy, wasteful, and...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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