Markets & trends
Beauty retail: Bricks-and-mortar stores and online channels complement each-others
The rise of digital channels undoubtedly changes the scope of traditional retail. Yet far from being opposed, brick-and-mortar and online...
MakeUp in New York: Attendance still going up
With more than a hundred exhibitors, about 65% of them specialised in formulation and full service, this sixth edition of MakeUp in New...
The Russian personal care market bounces back
As it already happened in the past, the Russian cosmetics and perfumery market has recovered very quickly from the last crisis and tends...
Data: Women love lipsticks, mainly on Sundays
The success of virtual makeup applications in augmented reality is undeniable, especially among Millennials. In parallel, these acclaimed...
US trends: "Beauty Augmented" and Beauty hackers
What is happening to the beauty and make-up market? With 7% growth in the prestige beauty market, the US market is enjoying a new...
Marc Jacobs kick starts men’s beauty trend for ’male polish’
Back in March, Marc Jacobs uploaded a photo of himself to Instagram enjoying a cigarette break while simultaneously showing off a set of...
Multifunctional and masstige cosmetics: Two major trends of the Brazilian market
The main trends of the Brazilian market personal care market will be pictured in detail during the free-access Marketing Trends...
Chinese app giant Meitu launches global fashion and beauty campaign
Beauty app developer Meitu is launching a bid for global fame with a new international campaign, #FacesOfFashion. Meitu, the...
Flag-themed nail art: the surprise Olympic beauty trend
If you’ve been following the 2016 Olympic Games in Rio this summer, then you may have noticed some of the world’s top athletes embracing...
Deodorant is key in the beauty routine of young Germans
It is not only their smartphone German adolescents and young adults do not want to do without in their everyday life. According to a...
