Created by the organizing teams of the MakeUp in and Clean Beauty in London trade shows, is a digital BtoB platform designed to help the cosmetics industry to overcome the extraordinary sanitary issues the whole world is facing.

Launched on June 1st, 2020 the platform offers an opportunity to both brands and suppliers of to benefit from its features all year long.

Our mission with is to provide our BtoB Beauty community a complete digital toolbox to enhance their business growth. Visitors will have access to manufacturers and suppliers’ profiles and exhibitors will have the possibility to showcase their products, full ranges, best-sellers and latest innovations in skincare, makeup, haircare, body care and toiletries,” explained Infopro Digital, the company behind the MakeUp in, Luxe Pack and Clean Beauty in London trade shows.

Up to date contents and experts insights will be regularly uploaded on the platform and a series of live conferences dubbed BeauTEA Time will be organized once a month.

An interactive networking zone - including a chat box and video meetings - allows beauty brands and exhibiting suppliers to get in touch.

The platform also includes a special Innovations Area, where the MakeUp in Paris awarded products and many others are displayed.

The visitors’ registration is exclusive and free for all skincare, makeup, haircare, body care and toiletries brands.

The platform was launched in the wake of the cancellation of the 2020 edition of MakeUp in Paris to provide exhibitors and visitors to the event with a digital alternative to traditional trade fairs.

Register to get access: