Givaudan Active Beauty is launching New Purple 2364 [1], a vegan pigment designed for use in make-up formulations. Extracted by green fractionation from red radish (Raphanus Sativus L.), this new pigment complements Givaudan’s range of sustainable alternatives to synthetic pigments initiated in 2020 with the launch of New Red 1805, a vegan red pigment.

Lips, lids and nails

For centuries, purple has been valued in different cultures as a colour representing elegance, consciousness and power. Named colour of the year 2022 by Pantone, purple has earned a place as one of the hottest shades in make-up formulation and among those that go best with all skin tones,” explained Givaudan Active Beauty in a statement.

According to the company, new Purple 2364 shows exceptional stability to temperature exposure and light radiation when formulated at 10%. Clinical evaluations on three different complexions (African, Asian and Caucasian) have also showed the pigment offers a vivid, intense and homogeneous colour when applied on lips, lids or nails.

Givaudan Active Beauty conducted a consumer study in France with regular makeup users aged 18 to 50, and found that 88% of respondents considered New Purple 2364 as a trendy shade. Moreover, 84% of them felt that the colour went well with their skin tone. [2]

Multi-functional ingredient

Givaudan also designed the new pigment to meet the current craze for multifunctional ingredients. New Purple 2364 thus offers anti-oxidation, anti-glycation and anti-hyaluronidase protection for skin and nails.

To illustrate the properties of New Purple 2364 , the Givaudan Active Beauty formulation team has created a creamy vibrant and sustainable eyeshadow dubbed “Cosmic purple”.

Featuring several Givaudan exclusive ingredients, including New Purple 2364, Omegablue and Cristalhyal e-Perfection, the product combines high-impact colour, pigmentation, soothing and smoothing effects.

New Purple 2364 is more than a vibrant pigment - it responds to consumer values with 100% vegan and natural origin content,” highlights Yohan Rolland, Personal Care Category Manager for Active Beauty at Givaudan Active Beauty.