The Supplier of active ingredients for the beauty industry is introducing a 100% upcycled extract that is able to rebalance sebum production, eliminate dry flakes and normalise the scalp microbiome. The new ingredient was designed to support demand for solutions that preserve precious natural resources while delivering efficient benefits.
Sustainably sourced, green fractionated
Dubbed Patchoul’Up, the new eco-designed ingredient is crafted through green fractionation from distilled patchouli leaves - responsibly sourced in Indonesia - after their use as a raw material in fragrance creation.
Since 2013, Givaudan has been working closely with local producers on the Island of Sulawesi (Indonesia) to develop a sustainable smallholder patchouli business. Hundreds of producers and local suppliers are involved in the production of patchouli oil for perfumery, and now for scalp-care ingredients.
“The Givaudan Foundation is working hand in hand alongside this initiative to combat illiteracy and nurture a love of reading among local children by establishing school libraries,” explained the company in a statement.
Addressing the “skinification” trend in hair care
With Patchoul’Up, Givaudan Active Beauty aims to meet the growing demand for result-oriented functional hair-related products, including hair and scalp treatments. The new ingredient addresses the “skinification” trend, reflecting consumer demand for products powered by an active ingredient able to treat hair and scalp issues just as they do for skin.
According to the company, 85% of consumers have previously experienced dry flakes, with 40% mentioning dandruff and dry flakes as their main scalp issue. “It’s interesting to note that consumers are increasingly educated on this topic, with 44% of those who have experienced dry flakes believing the cause to be an unhealthy scalp microbiome,” Givaudan added.
Givaudan claims Patchoul’Up offers a solution by acting at 6 synergistic levels to:
– rebalance sebum production by 39%,
– smoothly reduce scalp dry flakes by 31%,
– normalise scalp microbiota,
– regulate stratum corneum desquamation,
– improve scalp condition in 100% of volunteers,
– provide well-being benefits.
“We continually push the boundaries to offer new sustainable and responsibly sourced ingredients to the cosmetic industry, a ’must-have’ to satisfy today’s customer and consumer demands. For us, upcycling is not just a trend but a true path to success on our journey as a sustainable business. Patchoul’Up now adds to our collection of upcycled ingredients first introduced in 2018 with the launch of the skincare ingredient Vetivyne, and Koffee’Up Grade in 2020,” concluded Fabrice Lefevre, Innovation and Marketing Director Active Beauty at Givaudan.
