Experts’ views
Inspiring indie brands and ingredients from Brazil
Luisa Oliva
Endowed with great biodiversity, Brazil is ideal for innovation in natural cosmetics. Every day, research and development teams draw...
Cosmetics: The challenge of accelerating compliance processes
David Egée
How to solve the existential duality of the objectives of the modern enterprise? How to reconcile the objectives of speeding up...
Sustainable skincare in 2021 and beyond
Alex Fisher
Sustainability in beauty is increasingly becoming a consumer priority across the globe, with many choosing to buy fewer plastic products...
2020’s most disruptive beauty innovations and what to expect in 2021
Rosalia Di Gesu
Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for beauty...
Olfactory Trends : Dare to be greedy
Isaac Sinclair
After two decades under the reign of sticky gourmet perfumes, maltol and sugar overdoses, perfumery is moving towards a healthier...
Hair: The in-salon experience takes a new direction
Glendean Rehvan - In-Trend
Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...
From candle to technology: comfy perfumes in swinging homes
Nathalie Pichard
With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many...
Future of Beauty: What are the prospects for makeup in the United States?
Laurence Bacilieri
At the end of 2019, the makeup market was down 7%. With the outbreak of Covid-19 revenues fell by 52% (US$869 million), according to The...
The Purity Beauty Movement
Glendean Rehvan - In-Trend
Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s minds....
How the evolution of fern perfumes helps understanding new masculinity codes
Pierre-Constantin Guéros
Since the 1950s, the status and image of men have gradually changed. May 68 and the liberation of morals challenged the traditional...
