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World class news for the beauty and cosmetics industries

Experts’ views

2020's most disruptive beauty innovations and what to expect in 2021

2020’s most disruptive beauty innovations and what to expect in 2021

Rosalia Di Gesu

Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for...

Olfactory Trends : Dare to be greedy

Olfactory Trends : Dare to be greedy

Isaac Sinclair

After two decades under the reign of sticky gourmet perfumes, maltol and sugar overdoses, perfumery is moving towards a healthier...

Hair: The in-salon experience takes a new direction

Hair: The in-salon experience takes a new direction

Glendean Rehvan - In-Trend

Speaking to stylists, colourists and hairdressers around the world, the consensus is very clear – the classic salon model is about to...

From candle to technology: comfy perfumes in swinging homes

From candle to technology: comfy perfumes in swinging homes

Nathalie Pichard

With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many...

Future of Beauty: What are the prospects for makeup in the United States?

Future of Beauty: What are the prospects for makeup in the United States?

Laurence Bacilieri

At the end of 2019, the makeup market was down 7%. With the outbreak of Covid-19 revenues fell by 52% (US$869 million), according to...

The Purity Beauty Movement

The Purity Beauty Movement

Glendean Rehvan - In-Trend

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

How the evolution of fern perfumes helps understanding new masculinity codes

How the evolution of fern perfumes helps understanding new masculinity codes

Pierre-Constantin Guéros

Since the 1950s, the status and image of men have gradually changed. May 68 and the liberation of morals challenged the traditional...

China: An overview on new regulations

China: An overview on new regulations

Angelita Hu - ChemLinked

If nothing else, 2020 is proving to be a big year for cosmetics regulations in China with the highly anticipated Cosmetic Supervision...

How to launch an "Inclusion and Diversity" programme in ten steps

How to launch an "Inclusion and Diversity" programme in ten steps

Virginie Bapaume

Cosmetics brands can no longer move forward without a real action plan focused on inclusion and diversity. Instead of acting...

What's the future of independent beauty brands?

What’s the future of independent beauty brands?

Sam Dover

In the wake of the confirmation by Spanish fashion and fragrances group Puig that it is set to acquire a majority stake in the UK-based...

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latest news

Who are the Silver Generation in Asia?

Who are the Silver Generation in Asia?

The Asian silver generation is a population with a growing purchasing power, a higher connectivity on social media due to the pandemic,...

Reviving the power of bold

Reviving the power of bold

There’s something transformative in the air. After one of the most challenging periods in modern history, there’s a whisper in the wind...

Beauty Packaging Innovation - February 2021

Beauty Packaging Innovation - February 2021

Whether made of concrete, ceramic, glass, aluminium, and plastic (but recycled, plant-based and / or compostable), beauty packaging is...

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