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World class news for the beauty and cosmetics industries

Experts’ views

Scientific Brand Content, A Communication Tool for Cosmetics Makers

Scientific Brand Content, A Communication Tool for Cosmetics Makers

Nathalie Isnard

Brand content is the production of content that contributes meaning to a brand. In the technical and scientific universe of a cosmetics...

Retail Reset: 360 ° commerce mutations

Retail Reset: 360 ° commerce mutations

Pascale Brousse

Under the digital pressure, retail is getting completely transformed, similarly to customer habits and expectations. As an example, 85%...

The Cosmetic Industry: The importance of mastering its product innovation cycle

The Cosmetic Industry: The importance of mastering its product innovation cycle

Noémie Régnier

Today, in order to remain competitive, companies in the cosmetics industry must, more than ever, be attentive to changes in the market....

From a desire for singularity to the need for freedom - Part 2: Implications in the beauty world

From a desire for singularity to the need for freedom - Part 2: Implications in the beauty...

Rémy Oudghiri

We showed in the first part how aspirations for freedom characterize the current luxury trend. How do these new trends translate today...

From a desire for singularity to the need for freedom - Part 2: Implications in the beauty world

From a desire for singularity to the need for freedom - Part 2: Implications in the beauty...

Leïla Rochet-Podvin

We showed in the first part how aspirations for freedom characterize the current luxury trend. How do these new trends translate today...

New trends in hair cleansing routines

New trends in hair cleansing routines

Emmanuelle Bassmann

The optimal start to proper haircare begins with the shampooing routine. With opposing opinions as to whether hair should be shampooed...

When packaging facilitates the convergence of make-up and skin care

When packaging facilitates the convergence of make-up and skin care

Quadpack

It’s a fact. Make-up and skin care are growing ever closer. And it’s the packaging that makes it possible. With formulas combining all...

From a desire for singularity to a craving for freedom: new luxury and its expressions in beauty

From a desire for singularity to a craving for freedom: new luxury and its expressions in...

Leïla Rochet-Podvin

Since 2010, emerging concepts have reflected an in-depth redefinition of luxury. Our study of creative influencers in five countries...

From a desire for singularity to a craving for freedom: new luxury and its expressions in beauty

From a desire for singularity to a craving for freedom: new luxury and its expressions in...

Rémy Oudghiri

Since 2010, emerging concepts have reflected an in-depth redefinition of luxury. Our study of creative influencers in five countries...

How do we talk about perfume in 2016?

How do we talk about perfume in 2016?

Juliette Faliu

Reading a thematic article on perfume in a magazine, listening to an advisor’s recommendations on how to apply fragrance, or reviewing...

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latest news

The Purity Beauty Movement

The Purity Beauty Movement

Cleanliness is everything - sterilisation, sanitation, germ-free, antibacterial and disinfection is at the forefront of everyone’s...

CODIF continues to invest in sustainability

CODIF continues to invest in sustainability

Last year, Romuald Vallée, the Director of CODIF Technologie Naturelle, gave the following figures: 42% of waste is recycled or reused,...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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