The world’s leading glassmaker for the fragrance and beauty industries has collaborated with the French niche perfume house Marcelle Dormoy for an exclusive Purse Spray Collection. The brand’s Nacarat, Heliodor and Gemma Veneris perfumes are now encapsulated in a new on-the-go 10ml refillable glass bottle, the Cara model from La Collection Verescence.
Travel-size standard bottle
The Cara bottle comes in travel-sized formats to take one’s favorite perfume everywhere. With a square section, it features a slender silhouette, rounded angles and flat panel sides offering an optimal decoration area for printing and accessorization. “The glass base captures the light to better enhance the refined design of the bottle,” says Verescence in a statement.
Eco-design
In an environmental approach, Marcelle Dormoy has chosen a screw neck model (GPI 15 400) allowing the user to unscrew the pump to refill the bottle and separate it from the bottle during recycling.
“For this new purse spray collection, we wanted to create a product as beautiful as virtuous, the possibility to refill the bottle is a real advantage. It comes with a customizable vegetable tanned leather case, handmade by leWORKSHOP, a Parisian leather goods and gilding workshop”, explains Louise du Bessey, Founder of Marcelle Dormoy.
Cara benefits from the glassmaking know-how of Verescence La Granja. Located in a Unesco biosphere reserve, the factory is Verescence’s center of excellence for the manufacture of La Collection bottles and jars.
“We were seduced above all by Marcelle Dormoy’s project in connection with our eco-design approach, but we are also keen to support a young start-up that wants to make niche perfumery accessible to all through an innovative digital shopping experience,” comments Bérangère Raguenet, Marketing and Communication Director at Verescence.
