The pandemic put a stop to the use of contouring products and high-coverage foundations. And if some people thought that the return to normal life would mean the return of full makeup, it’s clear that skincare was the star of 2022, and it’s a trend that’s only just beginning. For proof, look no further than ’status skin,’ a beauty trend on the rise on social networks, characterized by a combination of makeup and skincare. The aim is to let skin breathes, and to highlight it, rather than camouflage what have been referred to as ’imperfections’ in the past.
Light, sheer and airy textures
Many beauty micro-trends emphasized a natural approach over the last year, but this time it’s about reintroducing makeup into one’s routine without overdoing it. ’Status skin’ is still based on looking after one’s skin, and especially on prevention, in order to enjoy a healthy complexion without having to resort to a slew of various concealers, foundations, and contouring products. Moreover, it’s no longer a question of hiding dark circles, bags and other pimples with multiple layers of covering products…
In terms of beauty routines, this translates into essential skincare products, including serums, to create a healthy glow, as well as tinted moisturizers or creams. Forget about mattifying and high-coverage foundations, and focus on light, sheer and airy textures that will provide a discreetly sunkissed look.
The goal is to highlight the skin, not to camouflage it under layers of makeup. This is reminiscent of the BB and CC cream era, except that the level of skincare has gone up a notch with multifunctional products that will perform several roles — makeup, moisturizing and anti-aging, for example.
The boom in facial massage
This trend also puts an emphasis on facial massages of all kind, whether known for their anti-aging benefits like Kobido, or for boosting radiance in one’s complexion, as well as on tools that allow beauty fans to enjoy their benefits at home. Gua sha, jade roller, massage roller, and ice globes are progressively becoming bathroom essentials...
But if there is one particular market that is growing at a rapid pace, it is that of facial massagers. These tools, which can combine massages, skin cleansing, light therapy treatments, and anti-aging treatments, are a hot commodity among appearance-conscious consumers. Not only do they provide the skin with the care it needs on a daily basis, but they have also been designed to offer users a moment of relaxation. This famous all-in-one product seems to be a favourite of those looking for a holistic approach.
’Skinification,’ or when skincare comes to hair
Complexions aren’t the only body part that will benefit from high attention in 2023, as hair is also set to be pampered with a complete routine modelled on that of skin. Scrubs, anti-blemish treatments, exfoliating brushes, nightly treatments, exfoliating shampoos, and micellar shampoos will be among the year’s beauty essentials.
In 2023, prevention has grown more important than ever when it comes to beauty, as it is designed to allow for an increasingly minimalist and natural routine.