EUR 100 million over five years

The first cohort of 13 companies emerged from a highly competitive pool of 1,000 applications across 101 countries evaluated by the group. According to L’Oréal, the selected pioneers – with innovations spanning wood-based packaging and waste-derived ingredients, and much more – showed the strongest potential in the sustainable transformation of the beauty and personal care industry.

Created in partnership with the University of Cambridge Institute for Sustainability Leadership (CISL) to accelerate the emergence and large-scale deployment of sustainable solutions, L’AcceleratOR program is backed by a EUR 100 million budget over five years.

Pilot projects

The selected companies will enter an intensive support phase led by the CISL innovation team, focusing on pilot readiness. They will also have the opportunity to gain access to L’Oréal’s global resources to launch 6-to-9-months pilot projects and potentially have their solutions scaled across the group’s international operations.

The participant line-up includes six manufacturers of packaging and packaging materials: Kelpi, which harnesses seaweed to create recyclable, low-carbon packaging, Bioworks, a Japanese producer of novel bioplastics derived from sugarcane and other plant-based materials; Blue Ocean Closures, a Sweden-based creator of fiber-based plastic-free caps and lids; Pulpex, which develops recyclable paper bottles; Pulpac, a Swedish company specializing in low-carbon, paper-based packaging processes; and Raiku, an Estonian company turning natural wood into high-end, shock-absorbing protective packaging.

This list is complemented by three suppliers of nature-sourced ingredients — Biosynthis, which crafts renewable and biodegradable raw materials; P2 Science, which designs and markets green chemistry solutions and bio-sourced materials; and Oberon Fuels, which converts wood and pulp waste into renewable ingredients for spraying formulas – and by three companies specializing in circular solutions – Novobiom, which uses fungi to turn complex waste into high-value products; Replace, a single-step technology that transforms complex and multi-layer waste into durable new items; and Brazil’s Gàs Verde, which produces biomethane to replace fossil fuels in industrial processes and transportation.

Finally, the growing importance of data intelligence across most economic sectors is materialized by the selection of the British company Neutreeno, which offers a digital system to help companies calculate and cut emissions within their supply chains.