Sol de Janeiro has partnered with rising Brazilian racing driver Aurelia Nobels to launch Aurelia Perfume Mist , a limited-edition fragrance inspired by her Brazilian roots and the adrenaline of motorsport.
A rising talent in motorsport, Nobels began racing at the age of 10 in Brazil. In 2022, she became the first woman to compete in the Brazilian F4 Championship and won the Senior category of the FIA Girls on Track – Rising Stars program. She subsequently competed in F1 ACADEMY with ART Grand Prix in 2024 and 2025, securing her first podium finish in Las Vegas. In 2026, she took part in the GB3 Championship in Britain.
The collaboration reflects the beauty brand’s ongoing commitment to championing women in sports, celebrating the confidence and determination of women pursuing their ambitions.
The new fragrance draws inspiration from Nobels’ Brazilian heritage, with a tropical gourmand composition featuring passionfruit, red poppy and fresh coconut. According to Sol de Janeiro, the driver also contributed to the bottle design, opting for vibrant orange and yellow tones and graphic lines evoking Brazil’s energy and the speed of motorsport.
"Passionfruit has always held a special place in my heart, so I knew I wanted it to be at the center of this fragrance, capturing a little piece of home in every spritz," said Nobels.
For Jordan Saxemard, CEO of Sol de Janeiro, the collaboration brings together "the thrill of motorsport, the vibrancy of Brazil, and the transformative power of fragrance".
Aurelia Perfume Mist has been available globally since November 7, 2026, for a limited time, at a recommended retail price of USD 26. Distribution includes soldejaneiro.com, Amazon, Douglas, Kicks & Matas, Nocibé France and Lookfantastic.
