The beauty brand has inked a new retail partnership with fashion and lifestyle retailer Urban Outfitters, which operates over 200 stores across the United States, Canada, and Europe, alongside its digital presence.
Bringing Sol de Janeiro into Urban Outfitters’ beauty and wellness assortment is designed to capture Gen Z consumers’ increasing interest in everyday categories such as skincare, fragrance, and sun care.
Insights from UO Insiders – the retailer’s network of over 10,000 Gen Z shoppers, students and influencers – identify skincare, fragrance, and suncare as top daily-use categories signaling a broader shift toward wellness and fragrance as a key vehicle for self-expression, officials said.
"Urban Outfitters and Sol de Janeiro share a deep connection to how our customers live and express themselves, where beauty, style, and self-expression are inherently linked," said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters. "This partnership continues our commitment to putting our customer at the center, offering new ways to explore one of the most beloved brands while connecting it to the broader lifestyle they love at UO."
The Sol de Janeiro collection, which spans 40+ products across body care, fragrance and haircare, will be available in select retail stores and online.
"Urban Outfitters is a natural partner for us because it understands the connection between beauty, fashion, and individuality. This launch allows us to connect with our community in a space that feels culturally relevant and true to how they discover, express, and define personal style,” said Jordan Saxemard, Chief Marketing Officer of Sol de Janeiro.
