The L’Occitane Group’s brand has announced the appointment of French-American executive Jordan Saxemard as Global Chief Marketing & Digital Officer. In this role, he will oversee global brand and product marketing, communications, digital strategy, and consumer engagement, reporting directly to Heela Yang, Co-Founder and Chief Executive Officer of Sol de Janeiro.
"As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world. Jordan brings a rare mix of analytical rigor, creative vision, and global experience," said Yang. "He has proven throughout his career that he can grow brands that are both emotionally resonant and commercially powerful. His understanding of how culture, innovation, and community intersect will be instrumental as Sol de Janeiro continues its evolution as a global lifestyle brand rooted in joy."
Saxemard joins Sol de Janeiro following senior leadership roles across beauty, luxury, and technology. Recently, he served as President for the Americas and EMEA at Dyson, leading commercial and marketing transformation and driving the breakthrough success of the Dyson Airwrap, the #1 hair-styling tool in the U.S., while advancing the brand’s innovation-driven storytelling.
Prior to that, during his 12-year tenure at Coty Luxury, Saxemard was instrumental in the turnaround and expansion of Gucci Beauty — revamping the brand’s fragrance pillars including Gucci Flora and Gucci Guilty, and leading the relaunch of Gucci Makeup alongside the continued success of Gucci Bloom.
Beyond Gucci, he oversaw marketing and commercial strategy across fragrance, makeup, skincare, and nail, partnering with leading fashion and lifestyle brands such as Tiffany & Co., Chloé, Bottega Veneta, Miu Miu, and Philosophy Skincare, elevating them to new levels of cultural influence and commercial success.
