The designer and manufacturer of pumps and sprayers for the home, health and beauty markets has announced the expansion of the Melodie fragrance pump production to its Wuxi facility in China.
The move comes as the fragrance market is expected to accelerate in China. According to marketing research firm Mintel, fragrance sales are expected to grow at a CAGR of 17% over the next five years, with market reaching 15.439 billion yuan by 2025.
The new investment aims to provide major fragrance brand owners in China and the Asia-Pacific area both a local footprint and a closer service.
“This expansion allows us to meet the increasing customer demand we’re seeing in China for fragrance pumps,” said Sandy Gregory, Marketing Director Fragrance, Silgan Dispensing. “Companies are looking for ultra-premium pumps with excellent performance that align with and enhance their brand image, while also needing local technical and commercial support, short lead times, and responsive, agile service.”
Melodie is Silgan Dispensing’s star fragrance pump for the luxury market. The offer for Asia features a variety of high-end customization options including the patented invisible dip tube, NoC, for prestige aesthetics, and the Melodie Forever spray for creating a cloud of fine particles wrapping around the user.
“The implementation of a local Chinese production of this product is yet another step in the continuing growth and success of the Melodie line across the globe. We are excited about this significant and new expansion and look forward to working closely with customers in the region,” added Gregory.
This addition expands Silgan Dispensing’s broad range of products already produced in its Wuxi facility, the including Pearl 2 airless system, which features the company’s LifeCycle technology.