The French BtoB fair, which will take place at Paris Expo Porte de Versailles, France, on September 10 to 12, 2022, will count on 20 Brazilian exhibitors supported by Beautycare Brazil, in partnership with the Embassy of Brazil in Paris. The event will therefore receive five times more Brazilian exhibitors than the previous edition last year.

Brazilian participants include: Amend (K70); BEOX Professional (M73); Brazil Cosmetics (K55); De Sírius (K77); Donatti (K54); FDS Beauty Brazil (K51); Fit Cosmetics (K71); Garden Flowers (K78); Itallian Hairtech (K79); Lana Brasiles (K72); LSV Beauty (K52); MaxiBrazil (K67); Nutraliss (K69); Oceanhair (K73); Prime Pro Extreme (K66); Pro Hairmony/Yavanna (K68); Prohall (K64); Sarah K (K63); Sweet Professional (K74); Sweeteez (K50); and Tyrrel (K65).

Investment in technology and focus on sustainability are the main differentials of Brazilian products to win even more customers in France, the 7th largest global market for cosmetics, fragrances and toiletries and the 3rd in Europe, behind Germany and United Kingdom only, according to Euromonitor Institute,” said Beautycare Brazil, the internationalization program of the Brazilian industry of cosmetics, toiletry, fragrances, and related products, promoted by ABIHPEC (Brazilian Association of the Cosmetic, Toiletry, and Fragrance Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).

Boasting 45% of global exhibitors, the 2022 annual MCB by Beauté Sélection Paris will be most eclectic, with brands from Brazil, Italy, Germany, South Korea, and China! Over the three days of the show, more than 50,000 visitors are expected to discover a broad, innovative offering of products and services showcased by 270 exhibitors.

We believe that MCB Paris is another opportunity to show that the Brazilian CTF sector is globally consolidated as supplier of quality products, with good diversification of exporting supply, and competitive products in the European market – many of them with nanotechnology and assets from the Brazilian biodiversity in their formulae”, states Gueisa Silvério, ABIHPEC International Business Manager.

MCB by Beauté Sélection
10, 11 & 12 septembre 2022
Paris Porte de Versailles