MCB by Beauté Sélection will be held on September 10-12 at Paris Expo Porte de Versailles. Created almost ten years ago, MCB by Beauté Sélection Paris is now a show not to be missed for hairdressing and beauty players.
Over the three days of the show, more than 50,000 visitors are expected to discover a broad, innovative offering of products and services showcased by 270 exhibitors, 45% of whom will be global brands – a percentage on the rise compared to last year.
As the main originality for 2022, MCB by Beauté Sélection dedicated a whole area to the beauty of eyes and nails. A unique global competition was even organized in partnership with the Nail Art France association.
Brazil in the spotlight for the return of the global offering
Boasting 45% of global exhibitors, the 2022 annual MCB by Beauté Sélection Paris will be most eclectic, with brands from Brazil, Italy, Germany, South Korea, and China!
Over 20 Brazilian brands have already confirmed their presence – compared to only four last year. They will all be gathered at the Brazilian Pavilion.
Beauty of eyes and nails
Makeup, in particular for nails and eyes, has always been represented at the show, though never in the same proportion as hairdressing. The hosts certainly do not aim to reverse it all, but they are willing to put forward all trends in the hairdressing and beauty industry, since both segments are closely related. Mixed salons are gaining ground, and hair salons no longer hesitate to offer additional activities, like nail care and beauty or makeup services.
With about 30 brands, eye and nail makeup should account for about 16% of the offering exposed at the show. Hair care cosmetics will represent 35%, stores 27%, digital technologies and services 12%, and point-of-sale installation and decoration 6%.
And for the first time, in partnership with the Nail Art France association, MCB by Beauté Sélection Paris has organized the Eyelash & Nail international competition: 300 candidates will compete in ten nail contests and five eyelash contests – no doubt the show will attract a lot of people!