This is no small figure in the world of niche perfumery! The Artessence Group, which oversees Parfums de Marly and Initio Parfums Privés, has announced retail sales nearing USD 1 billion in 2025, with business up 40%.
“Against a challenging global economic backdrop, the Artessence Group continues to outperform. Our two brands are now among the most sought-after in the market, and we are entering the year ahead with confidence,” said Patrice Beliard, CEO of the Group.
More specifically, Parfums de Marly recorded a 42% increase in sales, fueled by strong momentum in Asia (+65%) and Europe (+47%), alongside solid performance in the Americas (+33%), which now account for 42% of the brand’s total sales. Retail sales are estimated at approximately USD 780 million.
E-commerce is also experiencing significant growth. The parfums-de-marly.com website shows a 74% year-over-year increase in sales and now represents 8% of the brand’s total revenue.
Parfums de Marly is continuing to expand its retail footprint, notably with the opening of a third Paris boutique in April, following new locations in New York, London, and Shanghai last year. “Many more openings are planned over the next twelve months,” the group said in a press release.
Meanwhile, Initio Parfums Privés recorded a 32% increase in sales, once again driven by strong demand in Asia (+68%). The Americas, where sales rose 36%, have become the brand’s leading market. Growth was also supported by robust e-commerce performance, with online sales up 44%. The Artessence Group estimates the brand’s total retail sales at close to USD 220 million.
“The brand continues to build on the success of its iconic creations, such as Oud for Greatness and Side Effect, while further expanding its portfolio. Can’t Get Enough, launched this year, has already become the third best-selling release,” the group said.
Initio is also continuing to expand its selective distribution network, with the opening of a second flagship store in London in March.
