The third edition of Packaging Première, the show dedicated to luxury packaging that took place in Milan, Italy, from 28 to 30 May in Pavilion 4 at Fieramilanocity, has closed its doors on with the record breaking number of 6700 individual visitors, a figure that is 40% up on last year, according to the organisers.
PACKAGING PREMIÈRE 2019: KEY FIGURES
The conference programme also recorded strong affluence. In partnership with Esxence and Milan Polytechnic, Packaging Première presented the results of an innovative educational project that guided students through an experimental training course incorporating artistic perfumery, design and luxury packaging.
Another eagerly awaited event was the conference held by Smithers Pira. The company discussed some important ideas on the current situation and the future evolution of luxury packaging in Europe.