For its Vita-C Glycolic Brightening Serum, Murad has chosen Aptar’s Neomix innovative packaging solution.
Indeed, for this product based gold-stabilized vitamin C - a market first - Murad needed a packaging that could effectively protect the formulation integrity and uniquely showcase the product.
This is where Aptar’s innovation, Neomix, comes in. Neomix is a dual-dispensing system that features two formula chambers and two pumps to provide a fresh mix of formula each time the product is dispensed. “The package is ideal for customized skincare and make-up and for other products where dual-benefits are important like Murad’s Vita-C Glycolic Brightening Serum,” explains Aptar in a release.
“The two chambers house the concentrated phases based on solubility and allow for a unique oil- in-serum application, keeping the concentrated ingredients separated to ensure a fresh dose of vitamin C with every use,” adds Kristen Robinson, Senior Director, New Product Development at Murad.
Aptar’s innovation and product development team collaborated closely with Murad to ensure a smooth execution with start to finish project management and on-site filling support through Aptar’s technical service team.