Aptar responds to the demand for refillable fragrances with new screw pump

V.G.

24 May 2020

Aptar responds to the demand for refillable fragrances with new screw pump

The demand for more sustainable packaging was one of the main beauty trends before the Covid-19 pandemic and is likely to remain a key market driver once the crisis is over. Aptar Beauty + Home therefore extended the Essencia pump range with the launch of a screwable version.

Pioneered by Thierry Mugler, refilling solutions for perfumes have made their way into the industry, with brands such as Louis Vuitton, Guerlain, Viktor&Rolf or By Kilian, among other, offering their customers with the possibility to refill the bottles of their favourite fragrances instead of throwing them away.

Responding to the growing demand for more sustainable packaging solutions, the Essencia Screw pump allows fragrances glass bottles to be refilled and the pump to be reused.

“Contemporary fragrance consumers are increasingly demanding products that are both beautiful and sustainable. Offering refillable fragrances responds to key concerns modern consumers have around reducing packaging waste. The Essencia Screw provides eco-consumers with a simple means of refilling and reusing both the fragrance bottle and pump,” explains the packaging provider.

Separated materials for safe and easy use

Thanks to an internal plastic ring, the metal collar of the new pump remains separated from the glass bottle, reducing the risk of friction that would cause the bottle neck to break as the pump is being screwed off or on. For the consumer, this ensures the bottle and pump can be reused numerous times.

“The aesthetic of the Screw pump is similar to a crimped pump, with a collar diameter that is the same as the FEA15 standard,” explains Aptar Beauty + Home.

The Essencia Screw pump is suitable for 15/400 threaded necks and is available in both 70μl and 100μl dosage, providing additional options for fragrance manufacturers.

“In production as of March 2020, Essencia Screw opens up a new segment in a mutating market, at a time when manufacturers and consumers alike are being challenged to look to a different future with hope. With the launch of Essencia Screw, Aptar Beauty + Home once again confirms its commitment to sustainability, delivering a modern, trendy product that will help drive the fragrance market of tomorrow”, concludes Aptar.

With a similar goal, Aptar Beauty + Home also launched last year a screwable version of its La Petite pump, renowned for its invisible body.