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Industry buzz

Clarins choses Aptar’s brand-new Neomix customization concept

For Plant Gold - L’Or des Plantes, nutrirevitalizing oil emulsion, Clarins has chosen Neomix, a brand-new packaging solution developed by Aptar Beauty+Home. The pack has two compartments and a dual delivery system, allowing the user to create an instant mixture with a single click.

In this case, the Plant Gold bottle holds both, a light and nongreasy emulsion in its main container and the Blue Orchid Oil in a second and smaller cartridge that clips onto the bottle. Thanks to an innovative nozzle, protected by several patents, the two formulas meet only as they leave the pump bottle.

This last-minute customization packaging solution allows clients to replicate the usual institute experience at home. A customization offer in line with consumer demand.

Since the foundation of our House in 1954, our spa aestheticians have been combining our 100%-plant-based extract face and body oils with our other Clarins skincare products to create custom formulas and enhance their effectiveness”, explains Suzy Lebert, Clarins Marketing Director.

With an ergonomic, practical design, Neomix is also fully customizable and suitable for both skincare and make-up. With two different containers, in a single pack, brands enjoy a new solution to provide their customers with products addressing their real needs.

Aptar Beauty has developed Neomix by partnering with Capsum, a specialist in microfluidic technology, and Strand Cosmetics Europe, an international expert in the design of skincare and make-up formulas, with the aim to offer tailor-made skincare and make-up formulas.

Françoise Albasini

© 2019 - Premium Beauty News -
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