Markets & trends
Mascara, the makeup star
It is women’s favourite beauty tool on all continents. Packaging, colours, formulas, effects, promises… mascara reinvents itself...
Mascara: a long tradition of innovation
Mascara is probably For the past years, mascara constantly reinvents itself and continues to surprise and propose innovations. Here is a...
MakeUp in New York is opening its doors today!
Today is the kick-off of the fourth edition of MakeUp in New York. An event that has continued to gain momentum over the past four years...
Skincare: the future of personalisation is in the lab, Canadean says
Personal skincare made in the lab to perfectly match each individual customer is predicted to become a big trend in skincare right now....
Brazilian lifestyle inspires the cosmetics industry worldwide, Mintel reports
Brazilian influence is resonating dramatically in the beauty and personal care category - and new research from Mintel reveals just how...
Sample subscriptions significantly influence makeup purchases, reports NPD
Samples are an efficient means to make consumers test new beauty products and influence their purchase decisions; all product categories...
US lip cosmetics market set to reach $1.4 billion this year
Sales of lip cosmetics (lip balms, lipsticks, lip glosses, etc.) grew by 9% between 2012 and 2014. The segment is the one that posts the...
Women pay more and more attention to their eyebrows
In Europe and in the USA, women consumers are increasingly concerned by the brows, which are now a firm part of the beauty ritual, as it...
Beauteam settles its "MakeUp In" concept on four continents and launches “MakeUp in Action”
MakeUp in Paris celebrated its fifth anniversary, MakeUp in New York, in three weeks, will enter in its fourth year, MakeUp in Seoul is...
United Kingdom: Mass-market colour cosmetics to challenge prestige products
Sales of mass-market colour cosmetics in the United Kingdom are set to hit £1 billion in 2014, reports Mintel. While prestige colour...
