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Perfume brands successfully target young women consumers

Perfume brands successfully target young women consumers

Brand new concepts, reinterpreted classics, digital and unconventional communication: perfume brands heavily invest to attract Millennial...

Italy-based colour cosmetics supplier Regi is starting its US factory

Italy-based colour cosmetics supplier Regi is starting its US factory

The Italian firm specializing in the design and production of make-up products has commissioned its second plant abroad, in the United...

UK: Sales of prestige beauty products jump 6% post-Brexit

UK: Sales of prestige beauty products jump 6% post-Brexit

The UK is still a member of the EU, but the drop of the British currency that immediately followed the Brexit vote has boosted purchases...

More launches in niche perfumery than in the selective network in 2016

More launches in niche perfumery than in the selective network in 2016

At the end of each year, Isabelle Ferrand, Director of Cinquième Sens, delivers her analysis of the perfumes launched over the past year....

MakeUp in SaoPaulo puts the spotlights on innovation

MakeUp in SaoPaulo puts the spotlights on innovation

MakeUp in SaoPaulo, the B2B tradeshow dedicated to the makeup industry, opened its doors on December 7-8 at the Centro de Convenções...

How Millenials are driving the digital beauty revolution

How Millenials are driving the digital beauty revolution

Recent data released by Facebook IQ and a study conducted by Poshly for digital makeup app editor Perfect365 and for the Bay Area Beauty...

Cosmoprof Asia 2016: Record numbers confirm the success of the new format

Cosmoprof Asia 2016: Record numbers confirm the success of the new format

With a total of 2,698 exhibitors and 76,818 visitors, the 2016 edition of Cosmoprof Asia (15-18 November) was the largest since the...

The beard, a massive success among the French

The beard, a massive success among the French

It is pretty hard not to notice it these days: whatever the style, the beard has made a comeback on men’s faces over the past few years....

Increasingly image-conscious men and baby boomers boost the beauty market

Increasingly image-conscious men and baby boomers boost the beauty market

Although image-consciousness is a trait traditionally associated with women and young adults, men and older generations are becoming more...

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MakeUp in SaoPaulo: A unique make up appointment!

MakeUp in SaoPaulo: A unique make up appointment!

On 7 and 8 December 2016, the entire professional beauty sector will meet in São Paulo to review changes in the make-up sector in South...

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latest news

Five ways to get creative with AI to cultivate and deepen customer connections

Five ways to get creative with AI to cultivate and deepen customer connections

Somewhere inside their own internal systems and in other digital domains resides the data that enables beauty brands to unlock deep,...

Why refillable 10 ml formats are redefining premium fragrance strategies

Why refillable 10 ml formats are redefining premium fragrance strategies

As refillability becomes a strategic priority for the beauty industry, brands face a critical challenge: how to reduce environmental...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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