Markets & trends
Western beauty brands successfully use ecommerce to sell to China
In a country where buying online, especially via smartphone, has become the norm, Western cosmetic brands are doing well. For instance,...
“Cosmetics companies need data and multi-channel strategies to win the race,” Amaury Martin, Emarsys
Proven digital technologies combining machine learning and artificial intelligence have made the access to consumer data and their use in...
Cosmetic 360 focuses on digital innovation
The Cosmetic 360 trade show was held on 18-19 October, 2017 at the Carrousel du Louvre, in the very heart of Paris, France. With 200...
Make-up: The MakeUp In shows are stating their ambitions for 2018
In two months, the saga of MakeUp In trade shows will be entering its ninth year of activity. An adventure that resulted in 2017 in four...
European and North American consumers in search for transparency and trust, Mintel unveils
In a post-truth and post-trust world, transparency and trustworthiness will be the watchwords of 2018 on both sides of the Atlantic,...
Sales of natural & organic cosmetics continue to grow in Germany
Approximately 250 decision makers and experts from the cosmetics industry as well as from research, consulting, retail and media...
Europe needs to step it up on anti-pollution beauty, Mintel says
While anti-pollution beauty is almost mainstream in regions like Asia and the US, in Europe, the market still lags behind, notes Vivienne...
Social networks: can we do without them?
With the explosion of social media in the beauty world, the importance of a "social" digital strategy for BtoC brands cannot be disputed....
Latin America: Sales of men’s grooming to grow by 27 percent by 2021
On the occasion of the in-cosmetics Latin America tradeshow, which was held in Sao Paulo on 20-21 September 2017, Global market research...
“Still too little R&D for dark skins,” Aïmara Coupet
Although brands boast about communicating on diversity, although the makeup offering is getting wider to meet all women’s needs, whatever...
