Markets & trends
Could chatbots be the key to creating customer loyalty in e-commerce?
The health crisis has completely changed the buying habits of consumers around the world, forcing brands to improve the customer...
"Make-up and skincare are hybridizing," Sandra Maguarian, MakeUp in
While the trade shows sector, which has been shut down for over a year, is gradually resuming its activity, Sandra Maguarian, Co-founder...
Sales of perfumes continue to rise in Brazil, despite the pandemic
Exchange rates, restrictions on overseas travel and quality investments made by domestic brands contributed to an 8.4% increase in...
56% of Americans rarely or never use sunscreen, finds recent survey
While various studies and research show that some sun exposure is good for health and brings about many positive changes in the human...
Trends: Natural is the new normal for younger US beauty shoppers
While they regularly share makeup trends and tutorials on social media, particularly on Instagram and TikTok, for young US people — aka...
The Ordinary is the world’s most sought-after skincare brand
A hit with Gen Z, notably thanks to social networks like Instagram and TikTok, The Ordinary has scored runaway success in just a few...
“China will soon be the 2nd global perfume market,” Sylvain Eyraud, Takasago
Japanese group Takasago, the perfume composition leader in Asia, provides brands with consumer knowledge, an olfactory expertise, and a...
Beauty brands that show diversity in advertising inspire American consumers
The drastic changes that occurred in 2020 in the wake of the pandemic have served as undeniable catalysts for change across industries,...
Online shopping and homemade beauty come out winners of the pandemic in France
With stores being closed, people having to wear face coverings and to work from home, beauty purchasing habits have been shaken up in...
USA: What will post-pandemic beauty consumers look like?
The health crisis has turned the habits of beauty consumers upside-down. They had to adapt to wearing a mask, they had deal with the...
