Markets & trends
L’Oréal Paris is the world’s most searched beauty brand online
People in France, the US, the UK and Brazil don’t have the same expectations when it comes to cosmetics, and aren’t necessarily into the...
Spain: exports of cosmetics and fragrances return to pre-pandemic level
Spain’s exports of perfumes and cosmetics are expected to reach 4.5 billion euros in 2021, back to the pre-pandemic level, according to...
K-Beauty: How did Korea make its mark in the world of cosmetics?
K-Beauty is to cosmetics what K-Pop is to the world of music. A reworked version - adapted to local tastes, refreshed and rich in...
France: Selective beauty up 6% between January and August 2021
After an all-time slump in 2020, sales of perfumes, skincare and make-up are back on the rise in the selective channel, up 6% in the...
Sustainable cosmetic companies fly high as investors bet on sales growth
As the first half of 2021 has proved to be a major one for the natural personal care industry, with a flurry of investments and...
J-Beauty: a minimalist approach to beauty that is growing in popularity
After the advent of K-Beauty, which has stormed its way to a highly influential position in the global cosmetics industry over the last...
Men in China go under the knife to boost life chances
Worried his appearance would detract from opportunities in China’s competitive society, Xia Shurong decided to go under the surgeon’s...
Embracing the Afro in revolt against Venezuela’s ’bad hair’ stereotype
Two years ago, Victoria Mejias abandoned her slavish pursuit of sleek tresses — a common obsession in Venezuela where hair and race...
Online shopping to account for nearly 30% of global beauty sales by 2026
Pureplay ecommerce platforms Amazon, Alibaba and JD.com are already major players in the sector and are expected to grow 4 to 5 times...
How ’genuinfluencers’ are taking authenticity to social networks?
Gone are the filters and effects. These days what internet users want from influencers is authenticity. Welcome to the ’genuinfluencer’...
