Markets & trends
Beautyworld Middle East leverages the fragrance boom to diversify its scope
From October 27 to 29, the Dubai World Trade Centre will once again host Beautyworld Middle East, the region’s largest trade fair...
Home Care skinification: Sensorial well-being on the rise at Maison & Objet 2025
After makeup, hair care, and fragrance, home products are now taking their turn. Skinification — the transfer of skincare’s aesthetic and...
Beyond clinical: uncovering growth frontiers in facial skincare
The quest for effectiveness is at the heart of current facial skincare trends. This dynamic is fueling the rise of so-called clinical or...
Study: decoding scent-driven emotions for bolder marketing strategies
To better understand the emotional ties between consumers and perfumes, Promise Consulting, Deepersight and Cinquième Sens joined forces...
‘Recession Glam’ fuels surge in fragrances and private label beauty brands
Amid mounting economic pressures, ‘Recession Glam’ takes hold and is reshaping the global beauty and personal care market as consumers...
How the “Curl Revolution” is reshaping the hair care market in Tunisia
Tunisian mother Mouna Jebali had long used a flat iron to straighten her thick hair, but with women everywhere challenging the stigma...
U.S. beauty sector shows measured growth in H1 2025, Circana data reveals
In the U.S., the beauty market continues to expand, though at a slower pace. According to Circana data, the US prestige beauty market...
Axe study uncovers the scents Gen Z links to confidence and charisma
Personal care brand Axe (Unilever) has commissioned a study to identify what fragrances the Generation Z in the United States associates...
Cosmoprof North America Las Vegas 2025 wraps up strong amid uncertainty
The 22nd edition of Cosmoprof North America Las Vegas wrapped up with strong momentum, despite uncertainties of the economic and...
US tariffs: South Korea also agrees to 15% rate on exported goods
Following the European Union’s lead just days earlier, South Korea finalized a trade agreement with the United States on Wednesday, July...
