Markets & trends
Olfactory scenography: how to stage fragrances, from museums to retail
Long ignored, the sense of smell is now gaining ground in exhibition venues. Fragrances are created as the continuation of a work of art,...
’Innovative’ and ’purpose-driven’: ByErim and Make Waves win Breakout Beauty UK
Two London-based start-ups have received Breakout Beauty UK’s inaugural prize of a 12-month Boots listing, TikTok support and £350,000...
Pinterest trends for 2026: How consumers are seeking to escape chaos
As the pace of trends accelerates faster than ever, consumers are increasingly craving relief from digital noise and social pressure....
Scent and price lead: A big-picture look at fragrance use in the U.S.
Recent data from YouGov show that nearly three in four Americans use fragrance. Among users, 88% say scent is their top purchase factor,...
Trade show: What stole the spotlight at Hong Kong’s Cosmoprof Asia 2025?
The 28th edition of Asia-Pacific’s largest beauty trade fair took place across two venues: Cosmopack Asia at AsiaWorld-Expo (AWE) from...
A surge of new beauty brands is aiming their products at TikTok-driven youth
Should children be using beauty face masks? Dermatologists say no, but a growing number of companies are targeting a new generation of...
Dark skins: the growth challenge beauty can no longer ignore
Still largely overlooked and underrepresented in the global cosmetics market, dark skin types, with their unique characteristics, do...
Niche fragrances show strong growth potential in Brazil
Niche perfumery is still developing in Brazil, yet it is rapidly attracting consumers who seek exclusivity in a market where fragrance is...
Strong Q3 sales fuel optimism for U.S. beauty this holiday season
The U.S. beauty market grew across all metrics through the third quarter of 2025, according to Circana data. The surge fuels optimism for...
Gen Z & Beauty: A unique relationship with beauty gifting
Superga Beauty and Appinio have unveiled data from an exclusive study on Generation Z and their skincare and haircare habits. This...
