Markets & trends
Honesty in questions on the occasion of Benefit’s latest mascara launch
A survey commissioned by Californian brand Benefit Cosmetics unveils lying and make-up habits in the U.S.A. and France. On the...
Make-up: The dynamics of full service
Innovation, which is driving the growth of the make-up segment, is ignoring the technological challenges it imposes upon market players....
"The market is in need of services and skills," Alban Muller
Specializing for over 30 years in research and development of active ingredients of botanical origin and in formulation of natural...
Men and fragrance: Top 10 of French consumers’ favourite brands
Luxury, virility and creativity, the Top 10 of French consumer’s favourite brands is organised between three marketing positioning,...
Glass and make-up, in the field of intimacy!
The second successful edition of MakeUp in Paris which just took place at the Carrousel du Louvre in Paris never ceased to amaze its...
HBA, trying to find its way in a recovering market
Due to the change of dates decided by organizers, the 2011 edition of the HBA, which was held from 28 to 30 June 2011 at the Jacob K....
MakeUp in Paris: the dynamics of success
The second edition of MakeUp in Paris closed its doors last Friday evening and undoubtedly, this was again a very good year. The...
bareMinerals: success through recommendation
Without fanfare, the Californian brand founded in 1976, has managed to make a name for itself the world over without any excessive...
MakeUp in Paris: Focus on colour
Because we do not change a winning team, MakeUp in Paris again left white card to Damien Dufresne, one of the most talented make-up...
Brigitte Reiss-Andersen, New York: "To make-up yourself, is to tell a story"
Like every professional backgrounds, the one of Brigitte Reiss-Andersen, a professional makeup artist in New York does not lack...
