Markets & trends
Samples, the first purchase triggers for make-up products
The sample is the element of the promotional mix that encourages the most to buy a make-up product. Such are the findings of an online...
United States: the new horizons of the cosmetic market
Tapping into a thorough survey of New York outlets and an in-depth deciphering of women’s magazines the latest report on the United...
So different, so similar: colour cosmetics in Japan and China
If Japan has a strong influence on cosmetic trends in Asia, yet some significant differences remain between major markets in the region....
MakeUp in New York: D day -16!
A few days before the opening of MakeUp in NewYork at Studio 450 in the heart of Manhattan, the organizers of this first edition expect...
Interest grows for the booming at-home skin care devices market
Will at-home skin care devices become the next growth propeller for the cosmetics industry? As major industry players, particularly in...
MakeUp in Paris, A strong increase in visitorship
The second edition of MakeUp in Paris (see video summary) fully met the expectations of its organisers who announced a 35% increase in...
Honesty in questions on the occasion of Benefit’s latest mascara launch
A survey commissioned by Californian brand Benefit Cosmetics unveils lying and make-up habits in the U.S.A. and France. On the...
Make-up: The dynamics of full service
Innovation, which is driving the growth of the make-up segment, is ignoring the technological challenges it imposes upon market players....
"The market is in need of services and skills," Alban Muller
Specializing for over 30 years in research and development of active ingredients of botanical origin and in formulation of natural...
Men and fragrance: Top 10 of French consumers’ favourite brands
Luxury, virility and creativity, the Top 10 of French consumer’s favourite brands is organised between three marketing positioning,...
