Markets & trends
US consumers urgently demand wider diversity in haircare products
Haircare brands should focus on hair texture to get ahead in 2021, found Mintel. According to the global market research firm, while the...
At home hair dyeing: A first for one in three US women during quarantine
A recent survey conducted by OnePoll, on behalf of Garnier, revealed that the average woman reached for at-home hair color to dye her...
Growth in natural personal care products market continues despite the pandemic
Global sales of natural and organic personal care products are projected to approach USD 12 billion, according to Ecovia Intelligence....
Yves Rocher and The Body Shop are the most searched beauty brands on the web
The latest edition of the ‘Cosmetify Index’, which ranks the most searched and followed beauty brands around the world, provides an...
Pandemic lockdown fuels plastic surgery boom in Brazil
Mirrors don’t lie, nor does the screen during a videoconference: the virus-induced lockdown has led many Brazilians to undergo plastic...
Towards a return to basics for the world of beauty in 2021?
With its lockdowns and safety precautions, the pandemic has totally shaken up beauty routines and might also have changed what was...
TikTok fuels Gen Z appetite for miracle beauty products and fragrance dupes
In just a few months, TikTok, the social network popular with Gen Z, has become a major incubator for trends in the beauty world. Whether...
France: Prestige fragrances prove more resilient to the crisis than makeup
The successive lockdowns and the need to wear facial covering had a huge impact on prestige beauty purchases in France throughout 2020....
Virtual stores: a relevant solution between physical and digital shopping
Dior Parfums, Clarins, Charlotte Tilbury… virtual cosmetics stores are flourishing on the web, reinventing the online experience. As...
Skinimalism and cocooning are going to be the biggest beauty trends in 2021
Less makeup, fewer beauty products and a more natural vibe: those look set to be the top trends coming to be the main daily beauty...
