Markets & trends
J-Beauty: a minimalist approach to beauty that is growing in popularity
After the advent of K-Beauty, which has stormed its way to a highly influential position in the global cosmetics industry over the last...
Men in China go under the knife to boost life chances
Worried his appearance would detract from opportunities in China’s competitive society, Xia Shurong decided to go under the surgeon’s...
Embracing the Afro in revolt against Venezuela’s ’bad hair’ stereotype
Two years ago, Victoria Mejias abandoned her slavish pursuit of sleek tresses — a common obsession in Venezuela where hair and race...
Online shopping to account for nearly 30% of global beauty sales by 2026
Pureplay ecommerce platforms Amazon, Alibaba and JD.com are already major players in the sector and are expected to grow 4 to 5 times...
How ’genuinfluencers’ are taking authenticity to social networks?
Gone are the filters and effects. These days what internet users want from influencers is authenticity. Welcome to the ’genuinfluencer’...
Trends: Are men really going to adopt make-up habits?
Wearing makeup largely remains associated with femininity. However, from the millions of tutorials available on social media to the...
Sales of global men’s grooming products to double by 2031
According to a report by Persistence Market Research, the global market for men’s grooming products should grow by 6.4% in 2021. This...
China prestige beauty e-commerce sales increased 47% in the first half of 2021
China prestige beauty e-commerce sales reached US$ 5.4 billion through the first half (H1) of 2021 (January - June), a 47% increase over...
Men’s cosmetics booming among Gen-Z Japanese
Skin care and makeup are no longer the exclusive domain of women. Just take a look at the social networks, TikTok in particular, to...
Self-esteem: Older women feel more confident about their bodies
The fashion and beauty industries are talking more and more about self-affirmation and self-esteem, but do women really feel comfortable...
