Markets & trends
Is the metaverse set to shake up fashion and beauty purchasing habits?
It is the latest obsession of many brands and the metaverse could also soon transform purchasing habits and patterns for clothes and...
Indonesia and Malaysia: At the forefront of halal beauty innovation
Halal-certified beauty is a booming market with a global turnover worth USD 74.7 billion in 2020 [1]. Driven by the increasing religious...
Powder cosmetics: industry adapts to market boom
Following the path of solid cosmetics, anhydrous powder products are gaining ground on the beauty market. New brands have been developing...
2022 beauty will be bold in the UK, according to John Lewis
In the 2021 edition of its Beauty Bets report, the British retailer envisions the new year’s consumer preferences. At-home routines...
Focus on microbiome creates new skincare generation
The ‘microbiome-friendly’ skincare concept that emerged a few years ago is gaining ground, reaching new product categories. An increasing...
Shopping on social networks could reach $1.2 trillion by 2025
Shopping on social networks is shaping up to be a particularly booming market in the near future. In the next three years, the size of...
“Ice globes” - Is the power of cold creating a new skincare trend?
As we head into 2022, a new accessory, dubbed “ice globe” is emerging as a new beauty trend among younger generations in quest for a...
Co-creation: Towards a novel innovation strategy?
In the footsteps of indie brands and social networks, the idea of placing the female consumer at the heart of the creation process for a...
Beauty snacking: A moment to break up the boredom of the homeworking lifestyle
The ‘beauty snacking’ phenomenon emerged during the first lockdowns and seems to become a key trend for the year to come. But what does...
Fermented beauty: The rising trend of 2022?
The craze for natural cosmetics, but also for K-beauty and J-beauty, has given rise to a new trend: fermented beauty. While fermented...
