L’Oréal’s corporate venture capital fund BOLD (Business Opportunities for L’Oréal Development) has acquired a minority stake in Japanese beauty start-up Sparty, dedicated to personalized beauty.
Based in Tokyo, Sparty has created a D2C business model grounded in personalized beauty, with brands such as Medulla in haircare and Hotaru in skincare.
“With Sparty’s proven track record in personalization and L’Oréal’s leadership in the worldwide beauty market, we are confident that we will be able to embark on the next chapter of our growth journey and scale our business even further, both in Japan and overseas, to the fullest potential,” said Yosuke Miyama, Founder and CEO of Sparty Inc.
This investment marks the first venture capital investment by L’Oréal in Japan.
“Japan is one of the most sophisticated and influential beauty markets. In Japan, personalized consumer experience is highly valued, and we are seeing new trends and innovations when it comes to personalization, especially in beauty. We are thrilled to be partnering with Sparty, a pioneer in personalized beauty as well as a game changer within Japan’s growing D2C market,” explained Jean-Pierre Charriton, Chief Executive Officer of L’Oréal Japan.
Founded in 2018, BOLD’s mission is to invest in innovative companies with high growth potential. Among other participations, the fund holds stakes in biotechnology companies Carbios and Global Bioenergies, in perfume brand Sillages Paris, and in water-saving technology company Gjosa.