By upcycling vetiver roots from fragrance raw materials Givaudan Active Beauty has created a patent-pending natural and sustainable active ingredient creating a bridge between fragrances and skincare products.
This new patent-pending active ingredient offers both anti-ageing benefits and long lasting properties to enhance fragrance wear.
Scientists and sustainability experts at Givaudan discovered Vetivyne by using water-soluble extract from exhausted Haitian vetiver roots, a by-product of the extraction procedure used to produce vetiver oil for fragrances. The cosmetic active created via this process is fully natural, concentrated, odour-free and offers clinically proven skin benefits. Clinical tests unveil important dermatologic benefits for the skin. “By acting on the skin lipids, Vetivyne helps enhance skin hydration and suppleness as well as removing wrinkles,” explains the company.
But there is more, as it boosts the long lastingness of fragrances that are applied by the user, Vetivyne also bridges the cosmetics and fragrances worlds.
“We deeply believe in the synergies between the beauty and fragrance worlds. Vetivyne exemplifies the many possibilities we have in creating innovative and disrupting ingredients which fulfills our commitment to offer not only efficient, but also natural and sustainable products for our customers,” says Laurent Bourdeau, Head of Givaudan Active Beauty.
Regarding sustainability, the ‘upcycling’ of perfumery by-products reduces waste and minimizes the company’s environmental impact in line with its commitments. For several years, Givaudan has been actively supporting a Haïtian cooperative of vetiver roots producers through its Sourcing for Shared Value programme. Furthermore, the vetiver roots are certified ECOCERT (ESR), an organic and fair trade standard.