Gillette is getting serious about recycling in Canada. The Procter & Gamble-owned personal care brand has joined forces with the waste management company TerraCycle on an initiative that will see all of its brands of disposable razors and replaceable-blade cartridge units made recyclable across Canada. The concept also extends to plastic packaging used for its razor products.
Consumers will be able to recycle their razors via the Gillette Razor Recycling Program, which allows them to download a shipping label and send their goods off to TerraCycle. Gillette is also offering businesses, gyms, colleges, cities and community organizations across the country the chance to become drop-off points: participating groups will be sent a special recycling bin that is returned to TerraCycle via UPS once full, and replaced with a new one.
"We are very excited about our partnership with TerraCycle to offer recycling for Gillette, Venus or any razor brand across Canada," said Gillette Canada Leader Jennifer Seiler in a statement. "This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle."
TerraCycle has been working with multiple major beauty companies over the past few years to provide waste solutions for plastic packaging. Earlier this year, it partnered with Procter & Gamble-owned brand Herbal Essences to launch a series of bottles comprising 25% beach plastic, in addition to teaming up with Unilever’s British label REN Clean Skincare on a new bottle containing 20% plastic recovered from oceans, beaches, rivers and lakes. It has also been working alongside the L’Oréal USA-owned brand Garnier since 2011 to raise awareness of the importance of responsible recycling.