Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

REN Clean Skincare tackles ocean plastic with new 100% recycled packaging

REN Clean Skincare is launching a body wash in a new bottle made entirely of recycled plastic. The British skincare brand has teamed up with recycling innovator TerraCycle to create the packaging, which contains 20% plastic recovered from oceans, beaches, rivers and lakes.

From late summer 2018, the brand’s signature “Atlantic Kelp and Magnesium Body Wash” will come in the new, eco-friendly receptacle, which will also come with a new metal-free pump and is fully recyclable and compostable. REN aims to package its additional products in the range in the new hybrid recycled/ocean plastic packaging by early 2019.

REN Clean Skincare Atlantic Kelp & Magnesium Anti-Fatigue Body Wash. Photo: ©Business Wire

REN Clean Skincare Atlantic Kelp & Magnesium Anti-Fatigue Body Wash. Photo: ©Business Wire

The beauty industry is one of the worst offenders when it comes to the over-use of packaging, and an alarming percentage of it is non-recyclable,” said Arnaud Meysselle, Chief Executive Officer, REN Clean Skincare, in a statement. “REN Clean Skincare participates in beach cleanups to educate consumers on these issues and designs its packs to minimize waste. We call upon the beauty industry to take all necessary actions to reduce packaging waste for the health of our planet.

The move builds on REN’s recently-announced “Clean to Planet” initiative, along with its pledge to become a “zero-waste” company by the year 2021. Last month the brand also teamed up with the ocean-focused non-profit ‘Surfrider Foundation’ to focus on protecting clean water and healthy, plastic-free beaches via a partnership of sponsorship and collaboration.

In addition to REN several other beauty brands recently took initiatives to tackle environmental issues. Last November saw the beauty giants Clarins, Coty, L’Oréal and Groupe Rocher all team up on a “Responsible Beauty Initiative” (RBI), a concept aiming to encourage sustainability within the industry, on an ethical, social and environmental level. Last year, the US-based consumer goods company Procter & Gamble announced the launch of the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic, in partnership with TerraCycle and SUEZ.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close