Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Herbal Essences gives beach plastic a new lease of life

Herbal Essences has found a way to make use of beach plastic in a new sustainable initiative. The Procter & Gamble-owned haircare brand has joined forces with the waste management company TerraCycle to create a series of recyclable shampoo and conditioner bottles comprising 25% beach plastic.

The limited-edition bottles, which are being launched to mark World Water Day on March 22, will be available through June 2019. They are being used in three of the brand’s Bio:renew Collections - ‘White Grapefruit & Mosa Mint’, ‘Argan Oil’ and ‘Coconut Milk’. However, the corporate partnership will continue after June, with Herbal Essences and TerraCycle teaming up on a US-wide take-back program launching ahead of World Ocean Day on June 8, that aims to encourage shoppers to recycle their haircare bottles.

Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment,” said Ilaria Resta, North America General Manager of P&G Hair Care, in a statement. “This is a step towards our long-term vision of using 100% renewable and recycled materials in our products and packaging.

In January, personal care giant Procter & Gamble (P&G) was one of several major global companies to launch the ‘Alliance to End Plastic Waste’ (AEPW), a non-profit organization founded to tackle plastic waste levels in the ocean. In 2017, P&G was also the first consumer goods company to launch a shampoo bottle made from up to 25% recycled beach plastic, at that time for its Head & Shoulders brand. TerraCycle, meanwhile, teamed up with the L’Oreal-owned brand Garnier last March to unveil the beauty packaging recycling campaign ‘Rinse, Recycle, Repeat.’

Premium Beauty News with AFP/Relaxnews


  • Screenshot from the YouTube video 'Herbal Essences and TerraCycle Create the (...)
  • Screenshot from the YouTube video 'Herbal Essences and TerraCycle Create the (...)
© 2019 - Premium Beauty News -
latest news

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the program, (...)

read more
job opportunities
Experts’ views
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

Aïna Queiroz
Emotional Glyco-intelligence: deciphering sugars through unexplored dimensions

It is pretty hard to escape from the first clear signs: the cosmetics industry is definitely, officially entering the emotional era! And it keeps searching for more rationality to substantiate arguments about ingredients, formulas, objective skin beauty and emotionality. Keen to offer multifunctional ingredients that can keep up with (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies