The “Curl Me” mascara and the premium “Polymorphe Mascara Packaging” are part of the “Kiss the Nature” collection the German-based manufacturer presented at Cosmoprof Worldwide Bologna in March 2019. Both products have been selected by the MakeUp IT Products Committee and will be presented on the Paris show’s Innovation Tree.
The “Curl Me” mascara includes Geka’s new bi-injected brilliantEYES moulded brush featuring a curved design made with Geka’s exclusive Sandwich technology. The two-shot technology produces a stable brush core surrounded by flexible and soft bristles. “The curved brush shape is perfectly adapted to the lash line and coats every lash in an instant. It picks up every single lash and carefully bends it into a curl from base to tip,” claims Geka.
The packaging decoration is achieved by laser technology: the 360° wood optic is inspired by nature to create a highlight at the POS.
Polymorphe Mascara Packaging
The Polymorphe Mascara Packaging concept has been designed to meet rising market needs in terms of flexibility, time to market, as well as functionality and aesthetic requirements. Geka proposes a standard inner-bottle with a basic round form that can be used in combination with metal outer shells in a variety of shapes without any need of adjusting the inside bottle.
Additionally, the surface of the metal makes the product a high-quality, high-end packaging option in various retail channels. In brief, this packaging solution offers a highly customizable standard pack with squeezed timing and cost constraints.
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