Sandra Maguarian,MakeUp in Paris show director

Sandra Maguarian,MakeUp in Paris show director

Premium Beauty News - What are the perspectives for the tenth edition?

Sandra Maguarian - We expect this edition to be more dynamic than ever! With a total of 164 exhibitors, all the activities and events appreciated by visitors and exhibitors are returning: the Innovation Tree, the Color Wave project, in partnership with Beautystreams, which announces a year in advance the future star colour in beauty, the MakeUPigments area [1].

For the first time, a trends area will bring together agencies participating in the show. We believe this will create synergies and make it easier for visitors to find what they are looking at.

And, of course, we will offer many workshops and conferences on the latest trends and technologies. This year, we have asked Anthony Mathé, semiologist to talk about the 40 and 50-somethings, and because the environment is the big topic of the moment, L’Oréal, Quantis, Elipso and Heinz Glas will present the SPICE initiative (for Sustainable Packaging Initiative for Cosmetics) and how manufacturers make their best to reduce waste. The Comité Français de la Couleur (CFC) will also make a focus on Iconic Beauty Colors: Red, Black & Pink.

Premium Beauty News - Are special animations scheduled?

Sandra Maguarian - Of course! We have planned a spectacular scenography to welcome the visitors at the entrance and we’ll hold an opening and ribbon cutting ceremony with the 15 exhibitors who participated in all the editions since the creation in 2010 [2].

We have also scheduled a charitable operation, which was a key feature of our first editions. The MakeUp Gallery will host seven young artists (painters, graphic designers, photographers) and an auction sale of their works. All proceeds go to fund the CEW Beauty Centers.

Last but nt leats, we invite all our exhibitors and some of their clients to a private night tour of the Louvre.

Premium Beauty News - What is your personal take of these ten years?

Sandra Maguarian - MakeUp in Paris and its North American and Asian spin offs have given great visibility to the makeup category. This show allowed to better highlight the creativity and innovation of all market players.

With the MakeUp in shows we created an original concept and set up a platform adapted to the needs of the make-up industry at a time when it was undergoing a considerable transformation. Makeup has emerged as a flagship category in the beauty market, one of the most innovative and dynamic.

Finally, I also believe that we have created a family. This is something we can feel at each show. Indeed, the make-up supplier industry is quite small and everyone enjoys meeting several times a year at the different MakeUp in trade shows around the world. This will be the 10th edition of MakeUp in Paris, but also the 33rd MakeUp in show!

Premium Beauty News - MakeUp in Paris has also become an important landmark in terms of innovation!

Sandra Maguarian - MakeUp in Paris has become a reference where exhibitors present innovations, novelties and specific colour palettes. We can also observe the same phenomenon at the New York and Los Angeles editions. It must be said that the market has accelerated with an insatiable need for new products. This is clearly seen in the success of the Innovation Tree, which counts more candidates every year.

Premium Beauty News - How are international editions evolving?

Sandra Maguarian - In Los Angeles, where the MakeUp in trade show is held alongside Luxe Pack, we are moving to the Convention Center for the 2020 edition. This will allow us to host new exhibitors. Several companies are also on the waiting list in New York, where we also have plans to expand our exhibition area in 2020. As for the Asian shows, they are galvanized by the hyper dynamic trend of the Chinese market in particular and the Southeast Asian region in general.

MakeUp in Paris
June 20th & 21st, 2019
Carrousel du Louvre
99 rue de Rivoli
75001 Paris

10h - 18h