Defined by ultra-soft applicators and a clean, refined aesthetic, Glow Between Moments represents a strategic evolution of Geka’s lip and face offerings. The collection seamlessly integrates a new packaging format with a curated selection of applicators, responding to market demand for elevated design combined with intuitive performance.
At the heart of the collection are five newly developed lip and face applicators designed for blush, lips, and concealer applications. Each applicator has been carefully engineered to deliver effortless precision, ensuring smooth, even application across a range of textures and formulations. According to Geka, the designs support intuitive use, helping brands deliver a consistent and elevated user experience at the point of application.
A key highlight of the collection is the use of magicLUMINA, the newest format within Geka’s modular range of colored cosmetic packaging solutions. Designed for liquid makeup products, the magicLUMINA bottle features a sleek design and thick walls whose glass-like shine offers a high-end look. Geka’s patented bi-injected wiper improves wiping of special-shaped applicators and delivers high-precision formula dosage.
The magicLUMINA bottle is paired with a curated range of lip and face applicators, each precisely adapted to its intended use, reinforcing Geka’s positioning in high-precision makeup solutions.
The stem is made of PET suitable for a large range of makeup formulas, including waterproof formulas. A transparent stem is available to create an even higher-end visual effect.
According to Olivier Wattripoint, Head of Global Sales at Geka, the collection illustrates the company’s holistic approach to product development.
“Glow Between Moments is a clear expression of our ongoing commitment to innovation, quality, and thoughtful design,” Wattripoint said. “From applicator development to packaging aesthetics, every element of this collection has been carefully considered to deliver both performance and a premium user experience.”
